Milla & Partner´s Chief Brand Officer Tobias Kollmann and Marc Heikaus, CEO of HEIKAUS Group, will present their lively vision of the phygital retail experience at the Swiss Shopping Center Forum 2021.

How is interactivity included in the exhibition design of the "ForscherLand" in the Science Center experimenta? How is it investigated and studied in visitor research? Questions examined by Dr. Katrin Hille, Head of Visitor Research at experimenta, and Petra Rieger, Creative Director at Milla & Partner, in a workshop at the Inter.Aktion symposium at experimenta in Heilbronn. More on the symposium